Pinterest

Don’t miss the growth of Pinterest to meet you customer. Especially if they are between 25-34 and female. Average time on the site 97.8 minutes http://bit.ly/wOG2WS

Marketing Automation does not exist with...

To some, the fact that the lead is generated is enough, to others the fact the lead was sent to Sales is enough, and to others? You see, if you only focus on one part of the equation, you get a fractured result; either sales says something like, “this is not qualified, the lead stinks, the lead is XXXX … “(you fill in the blank.) OR You get Marketing saying something like, “We provide leads but… they never get followed up, they die on the vine, the leads are XXX…” (you fill in the blank.) The fact that people are jumping on marketing automation as the best...

They’re Not the Same: Sales, Marke...

Why are so many companies confused on the differences between sales, marketing and business development functions? Most companies are a little confused on the discrete roles between the sales, marketing and development functions and how, when aligned, they contribute to success. I see this quite often in mid-sized, growth oriented companies. There isn’t an appropriate, or consistent, level of appreciation for the differences and how the Business Development role as critical to their success. All too often, the lack of clear understanding of the role is a good indicator...